Some ideas for keeping your radio program fresh

• Local, local, local. Engage the community and get involved and talk about local events and happenings. Radiate civic pride!
• Review, develop and maintain station benchmarks.
• Terms of endearment: Tie into local charities and events that evoke emotion and tug on the heart strings. Find a charity that you can hang your stations hat on and make it a mission.
• Have fun! Develop listener talk and curiosity through little or no cost signature station promotions that are ongoing, fun and not just seasonal.

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