- Local, local, local. Engage the community and get involved and talk about local events and happenings. Radiate civic pride!
- Review, develop and maintain station benchmarks.
- Terms of endearment: Tie into local charities and events that evoke emotion and tug on the heart strings. Find a charity that you can hang your stations hat on and make it a mission.
- Have fun! Develop listener talk and curiosity through little or no cost signature station promotions that are ongoing, fun and not just seasonal.
Wednesday, 16 February 2011
Posted by Mal Kiely [Lancelots Pram] on Wednesday, February 16, 2011