Monday, 16 January 2012
Who are 'You'?
Questions to ask yourself as you prep for (your on-air radio program) :
1. Can listeners hear "the real you?"
2. Is there an exaggerated, bigger than life character of you and what's that character's purpose?
3. Do both of them interact and engage with the real world in entertaining ways, adding dimensionality, freshness, topicality and relevance?
4. Can listeners describe how "all aspects of you" feel about and view one another? (i.e. do they feel like an insider, always getting the point?)
5. Do you over prepare and is what ends up on the air your very best?
As a great broadcaster, do you have :
You want a personality who will be able to connect with your audience confidently. So keep an eye out for a confident communicator who doesn’t come across as condescending or ‘cocky’.
The Ability To Focus
It’s a trait that every host/announcer will need to display if they are to perform to the very best ability on-air.
An Engaging Conversational Style
A great voice isn’t enough these days, you need someone who can engage your audience and keep them listening. Perhaps set them a quick test by asking them to tell you a story about a ballpoint pen, and to make it sound interesting.
Do they make you feel like they really understand your radio station and convince you that no one wants to work for you more than they do? That they have the organizational skills and work ethic to exceed your expectations.
The X Factor
No, this has nothing to do with Simon Cowell. :) But you need someone who has that extra spark, a dynamic persona, the X Factor!
Posted by Mal Kiely [Lancelots Pram] on Monday, January 16, 2012